The traditional Indian press is undergoing a significant transformation, fueled by the rise of citizen content producers whose videos are capturing attention across social media platforms. These emerging narratives, often operating from outside the control of large media houses, are examining established narratives and offering unique perspectiv… Read More

The Bharat media landscape has seen a profound change with the rise of viral news, completely shifting how narratives are shared and viewed. Outlets like WhatsApp, Telegram and YouTube have become influential forces for news dissemination, bypassing established newspapers and television channels. This occurrence has several opportunities – openi… Read More

The landscape of Indian reporting cycle has undergone a profound change, fueled by the growth of social media and viral content. Established media organizations are now contending with a new reality where average individuals and grassroots creators often disseminate stories that instantly gain wide exposure. This development redefines the tradit… Read More